More Than Water

As a Junior Art Director, I played a key role in conceptualising and developing the ‘More Than Water’ campaign for Coca-Cola Beverages South Africa (CCBSA). This impactful initiative aimed to raise awareness about CCBSA’s efforts to improve access to water in underprivileged communities.

Collaborating closely with the copywriter and creative director, I contributed to campaign ideation, channel strategy, and the overall conceptual direction. I was responsible for developing iterations of the campaign logo and designing a range of creative assets that effectively conveyed the campaign’s message across multiple platforms.

By combining strong art direction, innovative ideas, and strategic thinking, I ensured the campaign resonated with the target audience and achieved its goals. This experience highlights my ability to lead projects through various stages while delivering thoughtful, visually compelling work that drives meaningful impact.

The More Than Water documentary campaign was recognised as the overall Food & Beverage Category winner at the 2023 SABRE (Superior Achievement in Branding, Reputation & Engagement) Africa Awards. CCBSA was also awarded a Certificate of Excellence for the Southern Africa region.