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The Global Recovery campaign for World of Hyatt was crafted to reignite travelers’ sense of wanderlust and encourage loyalty members to return to exploration post-COVID-19. Collaborating closely with the New York creative team, we developed a visual and narrative approach rooted in nostalgia, tapping into cherished travel memories to inspire new adventures. Polaroid-style visuals served as the creative centerpiece, symbolizing captured moments worth revisiting and creating anew. This nostalgic aesthetic was carried across various deliverables:
Digital
Out of Home
Through the powerful storytelling of past and future journeys, the campaign successfully rekindled members’ emotional connection to travel and strengthened loyalty to the Hyatt brand.