Unlock Possibilities
The Global Recovery campaign for World of Hyatt was crafted to reignite travelers’ sense of wanderlust and encourage loyalty members to return to exploration post-COVID-19. Collaborating closely with the New York creative team, we developed a visual and narrative approach rooted in nostalgia, tapping into cherished travel memories to inspire new adventures. Polaroid-style visuals served as the creative centerpiece, symbolizing captured moments worth revisiting and creating anew. This nostalgic aesthetic was carried across various deliverables:
Digital
- Mobile takeover banners
- GIFs
- Digital banners
- Landing page
- Emailers
Out of Home
- Flyers for customers and travel agents
- A striking billboard
Through the powerful storytelling of past and future journeys, the campaign successfully rekindled members’ emotional connection to travel and strengthened loyalty to the Hyatt brand.
