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The Global Recovery campaign for World of Hyatt was crafted to reignite travelers’ sense of wanderlust and encourage loyalty members to return to exploration post-COVID-19. Collaborating closely with the New York creative team, we developed a visual and narrative approach rooted in nostalgia, tapping into cherished travel memories to inspire new adventures.

Polaroid-style visuals served as the creative centerpiece, symbolizing captured moments worth revisiting and creating anew. This nostalgic aesthetic was carried across various deliverables:

Digital

  • Mobile takeover banners
  • GIFs
  • Digital banners
  • Landing page
  • Emailers

Out of Home

  • Flyers for customers and travel agents
  • A striking billboard

Through the powerful storytelling of past and future journeys, the campaign successfully rekindled members’ emotional connection to travel and strengthened loyalty to the Hyatt brand.

Industry
Travel
Category
Integrated Campaign
Year
2022
My Role
Digital Designer
Problem
World of Hyatt needed to reignite customer confidence and inspire their return to hospitality.
Solution
By leveraging vibrant visuals and thoughtful messaging, the campaign rekindled excitement about travel while reinforcing trust in the Hyatt brand.