Talents and Elites

Through the integration of Credit Suisse, UBS expanded its portfolio of engagements across athletics, education, sustainability, football, entrepreneurship and culture, further strengthening its societal impact in Switzerland. To showcase this diversity and the bank’s long-standing commitment to talent promotion, we developed the fully integrated “Every Talent Deserves a Chance” campaign. The campaign highlights the inspiring journeys of six real Swiss talents as they rise to the top of their fields, capturing their stories and achievements. By celebrating these remarkable individuals, UBS unites the Swiss audience through moments of shared pride and positive momentum. More than just a message, the campaign underscores UBS’s tangible investment in fostering the next generation of top performers, demonstrating that the brand’s support goes beyond words to meaningful actions.