Living Smart

Nice, a leading home automation brand, required a creative approach to manage its organic and paid digital content across multiple platforms. As the art director, I led the creative team while collaborating closely with the strategy team based in Italy. My deep understanding of the brand’s guidelines allowed me to provide strategic feedback, guide creative decisions, and ensure consistently high-quality output.

I produced both custom, bespoke video and static content, thoughtfully crafted to reflect Nice’s innovative ethos. Additionally, I optimized the use of provided materials, balancing original creative work with existing brand assets to maintain a cohesive and impactful digital presence. The result was a steady stream of engaging content that strengthened the brand’s connection with its audience and upheld its premium reputation.