Weaving Digital Elegance

Gobi, a renowned Mongolian cashmere brand, required engaging and tailored digital content to elevate its presence across the US and EU markets. Collaborating with the media team in South Africa and partnering with another art director, we executed a comprehensive paid social content calendar and crafted associated digital banners for multiple campaigns and promotions.

My role involved producing both dynamic video and static content, ensuring each asset resonated with target audiences while staying true to GOBI's premium brand identity. To maintain a cohesive aesthetic and streamline production, I designed a templated structure applied consistently across all assets. This system not only ensured creative consistency but also optimized the briefing and execution process, empowering the team to deliver high-quality, on-brand content efficiently across diverse digital touchpoints.