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Intelligence Briefing

Collaborating closely with the strategy team and copywriters, we developed a cohesive visual and narrative framework that aligned with Verizon’s brand identity and objectives. My responsibilities included ideating the overarching themes for the content, storyboarding the video structure, and ensuring that the visuals complemented the messaging.

Additionally, I worked on the design elements, from motion graphic guidance to on-screen text, ensuring clarity and engagement while maintaining a professional tone. The inclusion of Chris Novak as the host added credibility and expertise, allowing the content to resonate more effectively with business leaders and decision-makers. His role was integral to delivering key insights in a relatable and authoritative manner.

Industry
Tel-Co
Category
Content-Series
Year
2022
My Role
Digital Art Director
Problem
Businesses face challenges in connectivity, cybersecurity, and adapting to modern technology.
Solution
Showcase Verizon’s tailored business solutions through engaging visuals and clear messaging.
10+ Assets
Tailored across YouTube, Facebook, Instagram,
Twitter, LinkedIn and .com
VTR +303%
above baseline on LI: 28% VCR (17sec videos)
and 11% VCR (34sec videos)
425K+
Video completions on LinkedIn and Meta
6300+
Link clicks on LinkedIn and Meta