A Bold Vision

As the lead designer for the website redesign and brand revamp project, I played a pivotal role in securing the business through the strength of prior successful collaborations. Building a trusted relationship with the client, I worked closely with stakeholders and was flown to Berlin to co-create solutions in real time.

My leadership extended to recruiting and mentoring new talent, including juniors and graduates, while fostering seamless collaboration across departments such as copy, motion, and development. I ensured that all designs and deliverables maintained a cohesive, functional, and visually impactful standard that aligned with the brand’s evolving identity and digital needs.