GOBI

Area

Social Media

Year

2021

Role

Digital Designer

Project Description

GOBI is a Mongolian cashmere brand. We worked with the media team in SA to execute the paid promotional social content (as well as related digital banners) for the US and EU.

I worked collaboratively with another art director to give each campaign and promotion a beautiful creative solution. I worked on videos and statics for the client, as well as creating the frames for the digital banner gifs.

I created the template system by which all creative was executed. There were three kinds of templates; align with one another, yet unique in their own right. This allowed the client to select the template they wishes to use per promotion.

Find Me

GOBI

Project Description

Asset Development

Templatisation